Our Story
Verellen is more than just another furniture label. We concept, design and create objects of desire for the home. It’s our business and our passion. It's a tricky thing, actually, to create environments that feel entirely new, yet deeply familiar - like they've been waiting just for you, year after year. We began making furniture over 25 years ago and our mission has been to create an unparalleled experience for you. Hospitality underscored by love, craftsmanship, and authenticity. For you to know, with confidence, that you belong here. You have always belonged here.
Feeling right at home at Verellen means more to us than just creating beautiful pieces. It is about curating a vibe that embodies the soul of the past and the promise of the future. To craft heirlooms for the future so your clients always feel right at home.
So, take your time, linger a little longer. Explore what feels familiar, yet new.
MEET VERELLEN
Verellen, established in 1999, out of the creative minds of Tom & Sabine Verellen, has grown to be a name in the furniture industry by keeping true to their family values of kindness, honesty, and savoir-faire, which have been built into their products. After a quarter century in the making, the company is welcoming a second generation of Verellens who have already set the mark for the brand's next chapter, while not losing sight of what brought them here in the first place.
VERELLEN VALUES
WE ARE GENUINE
We show up as our true selves — reliable, honest, and grounded in a healthy sense of perspective. We say what we mean, do what we promise, and build trust through consistency and care.
WE HAVE GRIT & PERSEVERANCE
We push. We persist. We roll up our sleeves and find a way forward. Driven by passion to overcome challenges and strive for excellence. We commit fully, adapt when needed and never settle for “good enough.”
WE HAVE A SENSE OF PRIDE
We craft, create, and deliver with pride, paying attention to every detail along the way. We are deeply connected to the quality of our work and we’re proud of the effort we invest in each piece. We celebrate our individual and collective achievements, knowing that pride is not about ego—it’s the signature we leave in everything that carries our name.
WE HAVE AN ATTITUDE OF GRATITUDE
We see the good — and say it out loud. We notice and appreciate each other, our opportunities, the relationships we’ve built, and our surroundings. Big and small, the everyday and the extraordinary. Gratitude is reflected in our words and our actions; it shapes how we work and how we care for each other.
WE ARE HUMBLY CONFIDENT
We stand tall, grounded in our own strength— but never on the shoulders of others. Confident in what we know, we remain open to learning and growth. We don’t brag, we don’t boast; we share, we listen, we evolve together. True confidence is rooted in humility — and that balance keeps us moving forward with quiet strength and steady purpose.
WE STAY CURIOUS
Curiosity is our fuel. We ask questions, we explore new ideas, and we challenge the status quo. Refusing to settle for complacency, we are always eager to push the boundaries and seek inspiration wherever it lies. By staying curious, we stay alive — in our craft, in our minds, and in our hearts.
At Verellen, these values aren’t just written words — they’re the spirit in the room and the foundation for how we work, grow, and create – together.
OUR SUSTAINABILITY PROMISE
We reconcile with nature wherever we can, starting with the wood used in or on our pieces, sourced from sustainably managed local forests. We work with our suppliers to make sure our components, fabrics, leather, and finishes are produced in the most eco friendly and sustainable manner possible.
Our products are constructed of hardwood maple, ash, walnut and CARB2 compliant hardwood plywood. We use 100% recycled steel coil springs and non toxic FDA glue approved for food packaging. Our back pillows and seat cushions are made with ethically and humanely harvested down feathers, washed in natural emulsifiers, rinsed, steam dried, and presented in an unbleached down proof ticking, resulting in a debris free hypo allergenic natural fill with exceptional quality and performance. Our primary line of cushioning is made from a plant based poly core, and in areas requiring a firmer feel, recycled rebond foam is used. All poly foam used is CertiPUR-US certified and meets Prop 65 requirements. Under our slipcovers, frames are covered with unwashed unbleached cotton muslin.
We offer a wide variety of fabrics and leathers, that have been carefully selected with human and ecological safety at the forefront of our mind. The fabrics in our collection are primarily woven from natural materials, such as 100% Belgian Linen, cotton, virgin wool, as well as 100% recycled natural and synthetic yarns. Our leather collection features a selection of sustainably tanned hides that are byproduct waste from the food industry. Our leathers meet internationally standardized testing and certifications for leather and leather goods at all production levels. Even our shipping containers are made from recycled cardboard.
As a team, we continue ongoing efforts to source the most natural materials offered on the market, as well as reduce our own carbon footprint by improving the manufacturing process in which we produce our product.